Unified Visibility Score is the main dashboard score for the latest active brand the user worked on. The dashboard chooses the brand from recent brand activity, completed checks, generated reports, and brand update times. It lists the scored brand above the score so users know exactly what the number is measuring.
The score is calculated from that brand’s latest available AI Standing, SEO Health, Rank Score, and Social Standing components. Components with no completed data stay blank and do not create a fake score. If the user has not added a brand yet, Unified Visibility stays at 0% and the dashboard invites the user to create the first brand.
To improve the score, add a brand, track keywords, run an SEO audit, check AI Standing, connect social profiles, and generate reports. As each check completes, the matching component fills in and the unified score updates from real data.