The first-time setup wizard appears on the Dashboard for users who have not completed or skipped onboarding. It asks for three things: the website URL, the core service or offer, and an optional top competitor URL.
- Website URL becomes the first brand workspace website.
- Core Service becomes the first keyword seed and starter tracked keyword topic.
- Top Competitor is saved in onboarding data and brand notes so staff can understand the market being compared.
After submission, the system creates or reuses the active brand, marks onboarding complete, adds starter tracked keywords, generates a first set of keyword ideas, and redirects the user into the brand dashboard. Users can skip the wizard and add brands manually later.