The dashboard is the main workspace for the active brand. It shows Unified Visibility, brand intelligence cards, setup progress, recent activity, notifications, and links into every main tool.
New users see a first-time setup panel that asks for the website URL, core service, and top competitor. When submitted, Analytics & Beyond creates or reuses the brand workspace, saves the wizard status, tracks starter keywords, generates first keyword ideas, and opens the brand dashboard.
Use the feature cards to jump into Brands, Keyword Agent, Rank Tracker, SEO Audit, AI Standing, Social Standing, Reports & Graphs, My Profile, and My Billing.